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This domain zetascoffee.com.au states the following, "Our aim has always been to produce one of the finest single origin coffees in the world." Our analyzers observed that the website also said " At Zetas Coffee we keep things simple." The Website also stated " We use natural farming techniques. We plant quality Arabica trees in the Tweed s finest volcanic soils. And we ve always believed our coffee was naturally low in caffeine, but with rich, full flavours. These are great results and we re deeply grateful to the Coffee Project for its commitment to the Australian coffee ind." The website's header had Pesticide free as the most important keyword. It was followed by Estate grown, Single origin, and Volcanic soil which isn't as highly ranked as Pesticide free. The next words the site used was Northern Rivers coffee. Australian coffee was also included but might not be seen by search crawlers.